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DESCRIPTION:

BUSINESS BASICS EXPLAINED SIMPLY

Key Words, Concepts & Ideas to Unlock Your Literacy, Knowledge and Capacity in the Changing Small Business World

NOW ALL 250 EXPLANATIONS IN ONE COMPLETE BOOK!
This book was created to help New and Beginner business people, those just starting out their business journey, understand the essential words, concepts, and ideas necessary to be successful in business.

This book of clear, concise, short-form explanations consists of two General Business sections with three more targeted categories underneath each General section. The General sections are broken out by their similarities in the various areas of business.

BUSINESS BASICS EXPLAINED SIMPLY

Name: BUSINESS BASICS EXPLAINED SIMPLY
SKU: 102

SKU: 102

$6.95

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BOOK SECTIONS WITH EXAMPLES:

SECTION 1:

FINANCE:
Sample Topics: Capitalization Rate, Balance Sheet, CAGR, Gross Margin, Debt Servicing, Payback Period

INVESTING:
Sample Topics: Diversification, Call & Put Options, Dividends, Stock Splits, Liquidity, Dilution, PE Ratio

ACCOUNTING:
Sample Topics: Depreciation, Accrual Accounting, Owner's Equity, Book & Salvage Value, Break-Even

SECTION 2:

MARKETING
Sample Topics: T.A.M., Return on Ad Spend, Segmentation, Urgency, The 4 Ps, Unity-of-Message

STRATEGY:
Sample Topic: PQ Matrix, Competitive Analysis, Merchandising, Barriers to Entry, First Mover Status

MANAGEMENT:
Sample Topics: Economies of Scale & Scope, Vertical & Horizontal Expansion, Private vs. White Label

This book is designed to help new Business entrepreneurs avoid many of the typical errors and pitfalls during early efforts in business by increasing their knowledge base. The definitions address all areas of business that are essential for success in a plain-spoken language that avoids jargon, buzzwords and cant. Its advice and counsel gives constructive ideas and lessons that are useful, actionable, and implementable.
Natia: Clear and succient

"This is the second book of this series and this time I got it in print. The first one was digital. Goldstein truly breaks down running a small business into "basics" - Definitely a less expensive alternative to a business school. It is a must have table book that one can refer to at any time to remain on track in a real business world."

Brenda: Great Book

"Loved this book! The concept were easy to understand. Very helpful."

Richard: Helps you get started

"I bought this for myself to expand my knowledge as I'm think about starting a business later in life, and I liked it so much I have bought it as a gift for two other people starting in business. So many useful words and ideas in one place."

BUSINESS BASICS EXPLAINED SIMPLY

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