BUSINESS BASICS
EXPLAINED SIMPLY
Key Words, Concepts and Ideas to Unlock Your Literacy, Knowledge and Capacity in the Changing Small Business World
See below for full description and samples pages
WANT A PHYSICAL BOOK?
Click to be directed to your choice on Amazon:
Kindle EBook ($8.95)
B&W Interior Paperback ($10.95)
Full Color Paperback ($15.95)
WANT AN AFFORDABLE PDF?
Downloadable PDF ($8.95)
Try Our 10 Page
Downloadable Sample
NOW ALL 200 EXPLANATIONS IN ONE COMPLETE BOOK!
This book was created to help New and Beginner business people, those just starting out their business journey, understand the essential words, concepts, and ideas necessary to be successful in business.
This book of clear, concise, short-form explanations consists of two General Business sections with three more targeted categories underneath each General section. The General sections are broken out by their similarities in the various areas of business.
CLICK ANY PHOTO TO ENLARGE
Sections with examples:
​
SECTION 1:
FINANCE:
Sample Topics: Capitalization Rate, Balance Sheet, CAGR, Gross Margin, Debt Servicing, Payback Period
INVESTING:
Sample Topics: Diversification, Call & Put Options, Dividends, Stock Splits, Liquidity, Dilution, PE Ratio
ACCOUNTING:
Sample Topics: Depreciation, Accrual Accounting, Owner's Equity, Book & Salvage Value, Break-Even
SECTION 2:
MARKETING
Sample Topics: T.A.M., Return on Ad Spend, Segmentation, Urgency, The 4 Ps, Unity-of-Message
STRATEGY:
Sample Topic: PQ Matrix, Competitive Analysis, Merchandising, Barriers to Entry, First Mover Status
MANAGEMENT:
Sample Topics: Economies of Scale & Scope, Vertical & Horizontal Expansion, Private vs.White Label
This book is designed to help new Business entrepreneurs avoid many of the typical errors and pitfalls during early efforts in business by increasing their knowledge base. The definitions address all areas of business that are essential for success in a plain-spoken language that avoids jargon, buzzwords and cant. Its advice and counsel gives constructive ideas and lessons that are useful, actionable, and implementable.
These definitions are drawn from my 35-year business career, with 22 years specifically consulting directly to Small Businesses, be they Startups, On-going Small Businesses or solo Entrepreneur ventures. The goal here is to create understanding of important business terms, concepts, and ideas for New and Beginner business people, who may not have a traditional or formalized business education or training.
​