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BUSINESS BASICS
EXPLAINED SIMPLY 

Key Words, Concepts and Ideas to Unlock Your Literacy, Knowledge and Capacity in the Changing Small Business World

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NOW ALL 250 EXPLANATIONS IN ONE COMPLETE BOOK!
 

This book was created to help New and Beginner business people, those just starting out their business journey, understand the essential words, concepts, and ideas necessary to be successful in business.  

This book of clear, concise, short-form explanations consists of two General Business sections with three more targeted categories underneath each General section. The General sections are broken out by their similarities in the various areas of business.  

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10 Page Sample

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Table of Contents
Sample page 3 Basic
Sample page 2 Basic
Sample page 1

Sections with examples:

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SECTION 1:

FINANCE:
Sample Topics: Capitalization Rate, Balance Sheet, CAGR, Gross Margin, Debt Servicing, Payback Period

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INVESTING:
Sample Topics: Diversification, Call & Put Options, Dividends, Stock Splits, Liquidity, Dilution, PE Ratio

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ACCOUNTING:
Sample Topics: Depreciation, Accrual Accounting, Owner's Equity, Book & Salvage Value, Break-Even

 

SECTION 2:

MARKETING
Sample Topics: T.A.M., Return on Ad Spend, Segmentation, Urgency, The 4 Ps, Unity-of-Message

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STRATEGY:
Sample Topic: PQ Matrix, Competitive Analysis, Merchandising, Barriers to Entry, First Mover Status

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MANAGEMENT:
Sample Topics: Economies of Scale & Scope, Vertical & Horizontal Expansion, Private vs. White Label


This book is designed to help new Business entrepreneurs avoid many of the typical errors and pitfalls during early efforts in business by increasing their knowledge base.  The definitions address all areas of business that are essential for success in a plain-spoken language that avoids jargon, buzzwords and cant.  Its advice and counsel gives constructive ideas and lessons that are useful, actionable, and implementable.

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